Project: Facebook Ads + Funnel Build 

Goal: Test paid Facebook traffic for affiliate offers using a custom funnel

Strategy: Drive cold traffic to an opt-in funnel with automated email follow-up;

measure CTR, CPC, and conversions to optimize audience and funnel flow

Execution: Facebook Ads targeting Men & Women 50+, interest: physical

Video ad creative, placements: Facebook feed only

Funnel built and tracked in Systeme.io

Tools used: Facebook Ads Manager, Email Automation, Google Docs

Learning/Takeaways: Video ad creatives drove higher engagement than other alternatives

CTR 18.13% shows strong audience-ad fit

Demonstrates ability to plan execute, and measure affiliate marketing traffic effectively

Narrowed age and interest targeting (50+ physical interest) produced leads at $3.73 per conversion

Further improvements possible with alternative creatives and placement testing